| Joined: | Wed Apr 11th, 2012 |
| Location: | Melbourne, Australia |
| Posts: | 525 |
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The new product release every 18 months required significant 'new' features to get folk to buy them, their main competitor was their previous versions.
By moving to the ongoing 'CC' version they can just drop in lots of small incremental features, doing enough to stay ahead of any external competitors but no longer needing a big 'Must Buy' feature to compel people to upgrade.
Any significant stand alone software comes out they can buy it out and incorporate it into the product. For Plug Ins I think they are quite happy for them to exist and for people to use them as it further ties them in without Adobe needing to do the development.