View single post by jk
 Posted: Sun Aug 25th, 2013 04:07
jk



Joined: Mon Apr 2nd, 2012
Location: Carthew, Cornwall, United Kingdom
Posts: 6874
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I think the IR article is fair comment on the situation but it almost completely misses the point as it is focussed on technology and commercialisation.
This product has to be affordable but that adjective has different meaning to everyone but the article also forgets the nostalgia aspect.

Ok as a scenario. The product is technologically viable but it is not available as there are cheap P'n'S cameras, phones with cameras, DSLRs and mirrorless cameras out and about in the shops so it is seen as not commercially viable. This is horse-feathers!
If people still buy Leica cameras then there is a place for this product but whether it will sell in large numbers is another question. So Jeff's point is very valid. It may launch sell and die after a few years.

If this was sold for $€£100 there would be many Nay-sayers but I personally would pay a premium price say £â‚¬$500 to have such a cartridge for my Nikon F3.
However I am much less keen to pay £10 for a roll of film to put in the same camera. I guess we all have different value assessment criteria.

I guess in a world full of commercialisation, mega-profits, shareholder value and accountants then ROI is more important than someone who produces clever engineering to provide niche solutions for unusual problems for a small number of eager customers.
Well I do, so I look forward to see what happens and if it happens, I hope to be able to buy one.
As JFK set the USA on a 'dream' mission with an impossible target (lol) in the early 1960s, it is good to see that there are still pioneer spirits out there willing to shoot for the stars. The unwillingness to fail and try again leads to a dull existence.



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